This Spring 2013 H&M is doing something awesome. The Conscious Campaign that they’re coming out with features sustainable materials like organic cotton, recycled polyester, and tencel. It’s refreshing to see a company trying to make an effort in some way.
What’s on offer?
A gorgeous strapless fairytale tulle gown; a floor-length dusty-pink gown; a black jumpsuit, which has a modern edge with a cut-out back; strapless cocktail dresses; full-length dresses with asymmetrical hemlines; a pink mini dress with rhinestone embellishments; a loose cream kimono with matching trousers, which has a bohemian air; a sharp three-piece suit given a feminine twist with a fitted blazer; and high-waisted, tapered trousers.
They’ve also started a wonderful garment recycling program to help minimize waste and help charities.
“If you’ve got something worn, torn or hopelessly out of style – don’t throw it away or let it pile up in the back of your wardrobe. Bring it to us and help reduce the amount of fashion being wasted. Bring your unwanted clothes to any H&M store. For each bag of clothes you hand in, you will receive a 15% off one item of your choice coupon.” - H&M
It’s important to give just as much as one receives. Please spread the word about this. It would be great if it doesn’t just disappear over the year because it didn’t work out. I don’t condone consumerism or shopping for no reason, but if one is in need of something new, it seems like this would be just the place to go.